GOTO-Sportwear Oy, Business ID 3134676-8, with its registered address at Vuohilammentie 35, 02820 Espoo, Finland (we or us), provides the GOTO-Sportwear Service including wearable products, related mobile apps and website at (the Service).
We are the data controller of the personal data described in this Privacy Policy, which describes how we may collect, process, use and store our users’ personal data in connection with the Service.

Types of information we collect and process

We collect and use the following information about you:Order and account information: Information that you provide when you make a purchase with us or sign up for the Service. This includes information such as your name, address, phone number, email address and other contact information as well as payment information. We use this information to operate and provide the Service to you.
Content information: Content that you submit in the Service (such as messages and other posts). We use this information to operate and provide the Service to you and other users of the Service.
Usage, device and technical data: Information that you provide when you use the Service. This may include information on how you use the Service, server logs, which may include information like device IP address, access dates and times, app features, app crashes and other system activity as well as device information such as operating system and settings. We use this data to monitor the usage of the Service and to improve and administer the Service and our internal operations (troubleshooting, testing, analysis and statistical purposes).

Website information: We may collect information from you when you fill out a form or enter information any other way on our website.

Cookies: We use cookies to enable and monitor the use of the Service. Cookies are small files that a site or its service provider transfers and saves on your device through your web browser (if you have enabled in your browser) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. This information may include: IP addresses or domain names of the device that you use, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of your browser and the operating system, the various time details per visit (e.g., the time spent on each page within the Service) and the details about the path followed within the Service with special reference to the sequence of pages visited, and other parameters about the device operating system and/or your IT environment. We use cookies to enable us to provide certain features and functionality, how our services are being used, to remember your choices, such as your language preferences, and otherwise to customise the Service for you. You may disable cookies by changing your browser settings. If you disable cookies, some of the features of our websites and Service may not function properly.

Aggregated and anonymised data: We may use the above information to create aggregated and anonymised insights and reports.

Legal basis and purposes

Our processing of your information is based primarily on the contract between you and us regarding the provision of the Service. You are required to provide the necessary information to be able to use the Service.We may use your information to manage our relationship with you and communicate with you, including for marketing purposes. This processing of your information is based on our legitimate interest to provide our users information regarding the Service and to promote it. We may also use your information to analyse, develop and improve the Service based on our legitimate interest to grow our business.

How we may share your information

We may share your information with selected third parties:

Our suppliers and service providers that participate in the provision and development of the Service.
Law enforcement agencies, public authorities or other organisations if we are legally required to disclose your information to them or if we are required to do so to comply with a legal obligation, process or request.
Commercial partners to which we may sell anonymised data. Please note, that anonymised data cannot be used to identify you and therefore it is no longer considered personal data.
Other third parties if necessary to enforce our terms of service or to detect, prevent or address security, fraud or technical issues, or to protect the rights, property or safety of us, our users or other third parties as required or permitted by law.
To a third party if we or substantially all of our assets are acquired by a third party, in which case information held by us about our users may be one of the transferred assets.

Where we store your information

For the provision of the Service, we use Amazon Web Services with servers in the US. In the case we or our subcontractors process personal data in a country outside of the EU/EEA, we use established mechanisms under applicable data protection legislation that allow the transfer of personal data to third countries, such as Standard Contractual Clauses approved by the European Commission.

Data security

We implement and maintain technical and organizational measures as necessary to secure personal data against unauthorized access, against accidental or unlawful destruction, manipulation, disclosure and transfer and against other unlawful processing. User rights and passwords as well as other appropriate data security methods limit access to the personal data held by us.

Data retention

We will retain your information for the purposes of providing the Service to you and for as long as is necessary to fulfil the purposes stated in this Privacy Policy. If your account is inactive for more than one year, we will delete your information unless we are required to retain them to comply with applicable law or meet our legal obligations.

Your rights

Withdrawal of consent: If you have provided your consent for any particular processing of your personal data, you may withdraw your consent at any time by adjusting your device settings, using the settings in the Service, or by contacting us via the contact details below.

Right to object: On grounds relating to your particular situation, you may object to our processing of your personal data if the processing is based on our legitimate interest. You also have the right to object to our processing of your personal data for direct marketing, distance selling, market research and opinion polls. Please use our contact details below to exercise these rights.
Right of access and rectification: You have the right to obtain information of the personal data that we process about you and obtain a copy of such personal data. You may also request correction or erasure of any personal data that is inaccurate, outdated, unnecessary or contrary to the purposes for which they were collected. Please use our contact details below to exercise your rights.
Right of data portability: If you have submitted personal data to us, which are processed to execute the agreement between you and us or are processed with your consent, you have the right to obtain a copy of such data in a commonly used and machine-readable format and transmit such data to another data controller (if technically possible).
Right to lodge a complaint: If you wish to make a complaint about how we process your personal data, please use the contact details below to contact us. You also have the right to lodge a complaint regarding our processing of your personal data with your local data protection authority.


We may change this Privacy Policy from time to time. We will notify you about any changes before the effective date of the change using reasonable means (such as posting the notice in the Service).

Contact details

GOTO-Sportwear OyVuohilammentie 35
02820 Espoo

Ilmainen toimitus Suomeen! 🇫🇮

Taikille tilauksille maksuttoman toimituksen Suomeen!